Casting by 24&16
Join the roster · Step 1 of 3

By invitation only · 100 founding seats · 0 taken

You built the audience. Now get paid for your face, not your time.

Brands cast creators from our roster into studio films. You never shoot. You approve every frame. You get paid your rate.

I have an invite codeTwo minutes. Five questions. Nothing else until we say yes.
01

Every brand deal costs you a day.

The brief. The reshoot because the light changed. The deliverables list that grows after you've agreed the price. The invoice you chase for 90 days. You have 500,000 people who trust you, and you're selling them one day at a time.

Your distribution is the asset. Your hours are not. The creators who win the next five years are the ones who stop trading one for the other.

02

This is the other way.

  • A brand picks you from the roster.
  • We make the film. Cinema grade, in a world built for the brand.
  • You see the brand, the script and every frame before anything exists. No yes from you, no film.
  • It releases on the brand's handle, yours, and ours. Three audiences, one production.
  • You get paid your rate. The same rates you charge for a collab reel. Without the day.
03

It already works.

  • Himanshu Arora, 575K. Tu aur Mai, a music video with zero shoot days. 1.2 million views, 26K likes, 4K shares.
  • Himanshu and Aishwari Surve. Audition. 1 in 80 viewers shared it. 30 seconds average watch.
  • Bharat Madaan, 334K. Intezaar, a weekly micro-drama. A story people came back for.
  • 50+ brands have worked with 24&16, Sephora, Titan, Allen Solly, Noise, Marico, Whop - Brands from India, UK, US, Middle East, Singapore - and we're just getting started.

Three creators. One studio. No set.

04

We're taking 100 creators to prove this works. Then the roster closes to new seats until the first films are out.

Founding seats get what later seats won't:

  • Your launch film, made first. A 15-second studio piece with you in it. Yours to post. Free.
  • A founding mark on your profile. Brands see it. It never comes off.
  • First look at every brief in your category for 12 months, before anyone who joins after you.
  • Cast first in our own series and music videos, the ones that made the numbers above.
  • A direct line to the studio. Not a form, not a bot. A person.

0 of 100 seats taken · 12 categories · no more than 15 per category

When your category fills, it fills. We don't stretch it.

05

Four steps. The first one takes two minutes.

  1. 01Join. Five questions. Name, handle, WhatsApp, what you make, your signature.
  2. 02We call. A real person, within five working days. We say yes, or we tell you why not.
  3. 03You set up. Your rates, your photos, your past work. From your phone, in your words. We clean up the English.
  4. 04You get cast. Brands pick you. You approve. We make it. You get paid.
06

What we can do with your face, and what we can't.

  • Nothing without your yes. We pitch you. No brand gets a frame of you until you've approved that brand and signed for that project.
  • You approve every frame. Script, storyboard, final film. If it isn't you, it doesn't go out.
  • Your rate is your rate. You set it. We don't negotiate it down. You never see ours and brands never see yours.
  • No exclusivity. Keep your agency, your shoots, your deals. This sits next to them.
  • Leave any time. 30 days notice. Films already approved finish; nothing new starts.
07
Is this made with AI?
Yes. Every film says so on screen, as the law asks. Your face appears only where you said yes, in writing, each time.
What does it cost?
Nothing to join. Nothing to stay. There's an optional tier later where we make a full 30-second ad with you as the lead; you'll see it after you're in.
Will I get booked?
No promises. You're on the roster brands pick from, at your rate, with your yes or no on every brief. The three creators above got booked before this page existed.
I already have an agency.
Good. This isn't that. Your agency handles shoots. We handle films you don't shoot. Check your contract, most allow it, and tell us if it doesn't.

Your invite code

No code? Ask them. We don't take applications without one.